White paper, blog and newsletter solutions for the energy industry
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How well do you really know your ideal customers and prospects?
Can you position what you’re selling without understanding their needs, behaviours and challenges?
James is definitely one of my go-to freelance writers - top of the list. I joked about not giving him a recommendation because I didn't want him to get too popular and have no time left for our many projects. His background as a journalist helps us get to the core of our stories and articles. And his passion for climate action brings depth and human understanding to some truly complex topics. He is thorough in his pre-work and research, professional when interviewing our key clients, and delivers projects in a timely manner that frequently require little to no editing. He understands the tone of our brand and consistently makes my job that much easier.
My experience working with James is one I'd happily repeat. He demonstrated great technical subject matter expertise, was highly professional and very easy to work with. His writing style is clear, confident and human which is exactly what we were looking for. I would recommend James for B2B content development in the Energy sector.
James worked with us on several high profile projects. Managing multiple stakeholders, timezones and controversial and highly politicised topics, he was able to draw out the key messages and convert them into engaging and concise content. James is a pleasure to work with and I wouldn't hesitate recommending him and his excellent writing skills.
I would enthusiastically recommend James. We had an extremely short time to produce a paper that was strategically important for Deloitte. James was highly collaborative and flexible, fitting in with senior stakeholder diaries. The final paper is excellent.
"James has a talent for identifying and isolating the critical factors that are essential to facilitate success. Capturing these insights and information; translating complexity into simple, clear language; and pulling everything together to form a compelling strategy/plan that helped move our business forward."
We were concerned that a consultant would charge an arm and a leg for basically repackaging and presenting our own work in a way we really could have done ourselves. Instead James truly added value by bringing genuine industry experience and combining it with professional skill, in so doing he guided us through his tested plan and processes to reach a pleasing end product.
It was a learning experience for all involved within our company to think through, arrange and package our product offering more clearly to our clients. Using James' services helped us focus more on our strengths. It also highlighted areas needing improvement. The end product is drawing attention to our company and brand, promoting us as a “thought leader” in our industry.
James is a professional in digital marketing and brand awareness. He is fully committed and involved in the whole process, from planning and drafting the white paper to planning and executing the marketing strategy to get the word out in the market. Allpress Communications charges a reasonable fee to do great work, and you get to work with the top dog, no matter how small your company!
I’ve had the pleasure of working with James on a handful of projects and am always very pleased with his deliverables. He is always very professional when interviewing our stakeholders and clients and has a great ability to turn the output into compelling stories. I look forward to working on our next project together!
I've had the opportunity to work with James for the past couple of years and am extremely happy with his work. He’s very knowledgeable and passionate about the content (Sustainability). As a journalist by trade, he is a highly skilled and professional interviewer and an excellent storyteller. He always delivers on time and goes the extra mile to accommodate your needs. Overall, it's been an absolute pleasure working with James, and fingers crossed, I will continue to do so for many more!
James was a pleasure to work with. He did a great job writing about a complex topic in a clear way, stuck to deadlines, and we are all very pleased with the end-product!
James is a professional writer available in a freelance capacity. He had fantastic turn around times and delivered real insight, challenge and value-add ideas to professional documents. The ability to convey emotion and passion in a professional context was excellent. And James is fun to work with! I would happily recommend James
We think that explaining complex health economics in such a concise way is a very big achievement. The numerical examples are easy to understand, all four briefings read very clearly, and have been well-received with our target audiences. James did a great job of framing the debate on the problems in the referral pathway for four distinct audiences with different perspectives on implants and different levels of technical knowledge. I highly recommend James for healthcare writing projects.
"I worked with James at Heren Energy, the leading energy price reporting agency, for more than a decade. When he joined the company in 1997, he stood out right away as a talented and intelligent reporter with a nose for news and a penchant for accuracy. He was always a good person to work with: kind, imaginative and humorous. He took on responsibilities willingly and was promoted in due course to edit the company’s flagship journal. While getting the detail right, James always has an eye on the bigger picture - the news behind the news - and this makes him an outstanding journalist."
"My regular strategy sessions with James are really useful in terms of looking at our business from another perspective, identifying areas for improvement, setting targets and a plan for reaching our goals. They also provided a much-needed look at our customers – seeing the world from their perspective, understanding their problems and how we can solve them. I'm always inspired by our conversations!"
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Before becoming a freelance writer…
I managed the information services of a commercial energy consultancy.
Prior to that, I worked in-house for 14 years as a journalist and managing editor on various energy markets trade magazines. I have hundreds of long-form articles in print — and pixels.
I also chaired and was a speaker at numerous conferences, and provided expert comment to the mainstream media on the energy markets and energy geopolitics.
As a freelance consultant, I advised companies in Europe’s commercial and industrial sector on energy procurement strategies.
I hold an LLB and LLM in law, and I am fluent in Spanish.
Clients
Copywriting
Feature articles
Blog posts / SEO writing
Press releases / strategic communications
White papers and special reports
Newsletters
Customer case studies
Content marketing
Set priorities and build a content marketing roadmap. I can help you create audience-focused content that attracts attention, drives website traffic, builds your brand and grows your business. This work might include:
Documented customer/buyer personas and buyers’ journeys (Micro-Moments)
Key words/phrases report (SEO)
Digital content audit & website analytics
Content creation / promotion
Measurable marketing goals aligned with business objectives
Editorial calendars
Lead Generation
Reviewing results and making recommendations (key to demonstrating ROI)
Samples of my work, my process and where I've featured
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