Project: Brand Journalism – Article for publication in the ICD’s bulletin

The Client

Deloitte Canada

The Brief

Ghostwrite a 600-700 word article on modern slavery risk in supply chains for publication in the Canadian Institute of Corporate Directors (ICDs) bulletin.

Target audience

Canadian directors and their boards

The Process/Strategy

Research what the changing anti-slavery regulations mean for boards, alongside their existing responsibilities.
30-minute interview with a Deloitte subject expert
Structure the article around one key message that links to the broader points made in Deloitte’s Supply Chain Transparency Point of View.

The Results

The article was published in the ICD’s May 2024 bulletin.

The article’s publication strengthened the firm’s brand, built trust and credibility with clients and prospects by sharing informative, valuable content, and boosted website traffic linked to Deloitte’s Supply Chain Transparency Point of View.

Click here to view a pdf copy of the published article

Click here to view the live website version of the article