Project: Brand Journalism – Article for publication in the Supply Professional

The Client

Deloitte Canada

The Brief

Ghostwrite a 700-word article on modern slavery risk in supply chains for publication.

Target audience

Procurement and risk management professionals

The Process/Strategy

Research what the changing anti-slavery regulations mean for procurement and risk management professionals and the benefits of adopting proactive measures to ensure ethical sourcing and supply chain transparency.

The Results

The article was published in the Supply Professional, an independent industry journal with an existing audience of prospective clients.

The article’s publication strengthened the firm’s brand, built trust and credibility with clients and prospects by sharing informative, valuable content, and boosted website traffic linked to Deloitte’s Supply Chain Transparency Point of View.

Click here to view a pdf copy of the published article

Click here to view the live website version of the article