Project: LinkedIn/Blog Post– Climate Change (COP26 Viewpoint – Carbon Financing)
The Client: Deloitte Canada
The Brief:
Write four 500-word curtain-raisers for publication in the lead-up to the UN Climate Change Conference COP26 to raise the client’s profile and support business development for its Centre for Sustainability and Climate Action.
The Process/Strategy:
I created four LinkedIn posts on what the COP26 goals meant for Canada, based on secondary research and a 15 to 20-minute call with an internal subject expert.
Click here to view the article on “Carbon Financing”, which was posted on Deloitte’s website and LinkedIn by individual leaders ahead of COP26.