Project: Point of View on the practical implementation of AI in procurement

The Client: Efficio Consulting

The Brief

Ghostwrite an engaging 4–5 page Point of View (PoV) article on the practical implementation of AI in procurement that:

1. Raises brand awareness with senior procurement executives/CPOs at large companies
2. Serves as a business development tool
3. Supports a larger marketing push
4. Aligns with broader business development goals

Target audience

Senior procurement executives/CPOs at large companies

The Process/Strategy

Step 1: Develop a strong outline

1a. Review existing source material

1b. A structured, writer-led discussion to align on:

1. The audience’s core challenge–and how the article’s perspective addresses it.
2. The central argument and supporting messages, grounded in real-world examples.
3. A clear, logical narrative structure to guide the article.
4. Distinctive AI insights that differentiate the organization’s viewpoint from industry peers.

1c. Outline development and validation by SMEs

Step 2: Drafting, review and feedback, revisions and refinement toward a polished, publication-ready article

The Output:

The article was finalized after two drafts, requiring only light edits–a reflection of clear early alignment, a well-structured outline, and a focused review process.

Click here to view a pdf copy of the published article

Click here to view the live website version of the article