Project: LinkedIn/Blog Post– Climate Change (COP26 Viewpoint – Working together to deliver)
The Client: Deloitte Canada
The Brief:
Write four 500-word curtain-raisers for publication in the lead-up to the UN Climate Change Conference COP26 to raise the client’s profile and support business development for its Centre for Sustainability and Climate Action.
The Process/Strategy:
I created four LinkedIn posts on what the COP26 goals meant for Canada, based on secondary research and a 15 to 20-minute call with an internal subject expert.
Click here to view the article on the COP26 goal “Working together to deliver”, which was posted on Deloitte’s website and LinkedIn by individual leaders ahead of COP26.