Project: White Paper–ESG Strategies and Reporting Standards (2021)
The Client: PwC Australia
The Brief:
Write a report/white paper on the quality of reporting on ESG (environment, social and governance) matters across Australia’s leading share market index (the ASX 200). The report should position PwC as an authority on ESG strategies and disclosure standards and attract press citations to raise the firm’s profile.
The Process/Strategy:
A group discussion of PwC’s analysis of the ASX200’s ESG reporting–what particular story did the data tell; what story did we want to use the data to tell; striking insights etc.
A second group discussion to draw out the ESG reporting themes and challenges facing ASX200 companies.
An initial outline based on these two discussions, followed by three full drafts within a managed review process.
The Output:
The report made quite a splash with the media, including:
- A lead exclusive article in the Age/SMH, in print and online
- An interview with Matthew Lunn on 2GB and 3AW last evening. Matt’s ‘grabs’ then ran on hourly news bulletins across the country throughout the night.
- A reference during Peta Credlin’s Sky News editorial on the Government’s net zero commitments.
- Articles in the Fifth Estate and Investor Daily.
Read the white paper on PwC’s website ( or click here for a pdf version).