The Client: Deloitte Canada
The Brief:
Promote leadership team by crafting engaging bios with personal stories that make them relatable and build rapport with clients and prospects.
The Process/Strategy:
Develop questions for a one-hour interview, encouraging leaders to share their personal and career milestones, core values, vision, and how they support clients.
Include photos of activities that underscore aspects of the leader’s personality or interests to make the profile more visually appealing.
The Results:
“This campaign is one of our best-performing campaigns in Canada…bringing a very human dynamic to the business side of climate change.”
Based on the marketing campaign’s positive performance, the client has commissioned 26 profiles (at the time of writing).
Click here to view the live website and access all the profiles I wrote as part of this campaign