Project: Transform leader bios to boost engagement and win business

The Client

Deloitte Canada

The Brief

Craft engaging professional bios that showcase the leadership team’s unique personalities and stories to boost engagement and win more business.

The Process/Strategy:

View the 10-step process I followed to create leader profiles that helped Deloitte:

• Stand out
• Influence prospects
• Build stronger client relationships
• Attract top talent

The Results:

“This campaign is one of our best-performing campaigns in Canada…bringing a very human dynamic to the business side of climate change.”

Based on the marketing campaign’s positive performance, the client has commissioned 27 profiles (at the time of writing).

Click here to view the live website and access all the profiles I wrote as part of this campaign

Click here to view a pdf of this specific profile